Sherri Wilfong, owner of Hair by Fusion, was inspired to host her “Blow-dry For a Cause” fundraiser in memory of Sofie Roberts, the daughter of her friend and former salon sales representative Brooke.

All proceeds from blow-dries and select sales at Hair by Fusion up until December 14th will be donated in support of pediatric cancer care at PRHC – inspired by the care Sofie received at the Health Centre.

Plus, those who make a $20 donation to the fundraiser – either online or in-store – will have their name entered to win one of four gift baskets filled with salon products (including $1,000 worth of products donated by Redken). 

The gift basket draw will take place at a special birthday party event on December 14th at 4pm, two days before what would have been Sofie’s tenth birthday.  

Thank you to the team at Hair by Fusion, and the Roberts family, for choosing to honour Sofie in this way. Donations raised will directly support an expanded, purpose-built pediatric cancer care space designed for the expert delivery of care close to home for vulnerable, young patients.