When it comes time to support your favourite charities, do you instinctively reach for your chequebook or cash? Instead, consider the stocks in your portfolio that have generated substantial gains over the past few years.
Here are three great reasons that a stock donation may be right for you:
1. You can reduce capital gains.
Many investors have stocks they love and that have appreciated over many years. This sets the stage for capital gains when you sell. By transferring the stock to charity, you are eliminating the capital gains tax. As well, you are eligible to deduct the full fair market value of the stock you donated from your income taxes.
2. You can give more by donating the stock than by selling it and donating the proceeds.
Since you’re avoiding the capital gains tax when you donate a security, your stock gift will go further and make an even bigger impact because 100% of the stock value will provide meaningful support to the charity. And you’ll be eligible to deduct the full fair market value of the donated stock from your income taxes.
3. You can donate stock to the PRHC Foundation without headaches.
Gifts of stock are easy to make. Consult your financial advisor to decide which investments make the most financial and philanthropic impact. Reach out to our office or download our simple one-page Transfer of Securities form. You may also wish to discuss your gift intention and areas of care that are meaningful to you and your family.
Now is a great time to talk with your advisor and the charity you have in mind. To be eligible for a charitable deduction for a tax year, donations of stock need to be received by the end of the calendar year.
For more information, please contact Lesley Heighway, President & CEO, at 705-743-2121, ext. 3859 or send her an email.